The Alnwick Garden

Alnwick Gardens Penny Press Machine Upgrade

The Penny Press machine at Alnwick Gardens had been a popular attraction, but with the onset of the pandemic, Alnwick Gardens transitioned to a cashless business model. Our existing machine, which was equipped with a cash coin mechanism, was no longer compatible with this new approach, rendering it unable to operate on the sales floor.

As a renowned and cherished attraction, Alnwick Gardens has long been a valued partner for The Penny Press, and we’ve maintained a successful relationship over the years.

In response to this change, we were already in the process of developing an upgraded version of our machines. We reached out to our contact at Alnwick Gardens and shared our new marketing video, showcasing the new machine features in operation. This provided them with an opportunity to see the upgraded model firsthand.

After reviewing the new machine, Alnwick Gardens agreed to move forward with the upgrade. We then collected their original machine and began the refurbishment process. While the rustic aesthetic of the machine complemented the charming atmosphere of Alnwick Gardens, we were careful not to alter the character of the original design too drastically.

We made several key improvements, including:

Modern Features: We integrated a modern step into the machine, enhancing both functionality and the overall appearance of the base.

Branding Update: To ensure the machine felt fresh and aligned with the Gardens’ re-opening in 2021, we upgraded the branding with a contemporary design that still resonated with the venue's unique identity.

Return on Investment
The upgraded machine is poised to not only maintain Alnwick Gardens’ existing revenue stream but also increase it by up to 40%. This enhancement will provide a renewed and engaging experience for visitors, ensuring the machine remains a memorable and valuable attraction for years to come.